We were the first ones to tell you about Chivas 18 launching a Limited-Edition Pack designed by celebrated designer Sussanne Khan for its prestigious 18-year-old expression.
Laced with extravagance, the evening celebrated the curation of Limited-Edition Pack of a whisky brand in India, by a woman for the first time. Chivas 18’s new pack takes us on an adventure through the wonderland of Sussanne Khan’s imagination, thus revealing ‘The Pack of Hidden Stories’.
The event witnessed Mr. Pulkith Modi, Head Portfolio, Chivas Brothers Ltd. launching the new Limited-Edition Pack along with Sussanne Khan. Prominent actors, designers and luxury influencers came together to celebrate the amalgamation of Sussanne’s beautiful design perfectly blending with Chivas 18 smooth and rich palette of flavours. Bollywood celebrities Hrithik Roshan, Neelam Kothari, Zayed Khan, Sandeep Khosla, Anushka Ranjan, Jasmin Bhasin among others added glamour to the event with their presence.
The beautifully curated event celebrated some of the most exceptional women across different fields with Sussanne Khan designing the Chivas 18 limited-edition pack, Aditi Duggar, owner Sage & Saffron, curating a delectable culinary experience for the guests, Sweety & Nilesh preparing an exciting bar menu with delicious cocktails and DJ Aban Balachandra Shetty elevating the high energy event with her music.
Commenting on the launch, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Chivas 18 is a complex & multi-dimensional whisky created by master blender Colin Scott that has 85 identifiable flavors in each drop. With 85 flavor notes, every taste is a new experience. The brand’s collaboration with Sussanne Khan leverages her creative imagination to create a beautiful expression of inherent complexity of this luxury brand. The pack is a celebration of rich craftmanship and an amalgamation of art and flavour, that adds richness to the unique design. With this association, Chivas becomes one of the prominent Scotch whisky brands in India to collaborate with a celebrated woman designer for its limited-edition pack.”
Commenting on the launch, Interior and Fashion Designer Sussanne Khan, said, “It is very exciting for me to delve into this new territory as a designer. Associating with a brand like Chivas, is a dream for any designer, to showcase their interpretation for the limited-edition pack, highlighting its unique, multi-layered aspect. The new Chivas 18 limited-edition pack is the coming together of my vision and spirited style that leaves a lot to the imagination, thus makingone think about the multi-layered aroma and flavours of Chivas 18. My long-standing association with Chivas has really taken this collaboration to new heights.”
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