Bollywood’s fave, ace couturier and leading fashion designer Manish Malhotra brings haute couture glamour from ‘Backstage to Backstreets’. 

Leading the runway, Manish along with his beauty brand Manish Malhotra Beauty exclusively by MyGlamm, launches its first ever national TVC around the message “Backstage to Backstreets”. 

Manish Malhotra avers, “After three years of continuous success, it brings me immense joy to drive into the scale of things for the Manish Malhotra Haute Couture Makeup’s first TVC. It gives me great pleasure in being able to bring a beauty line that not only promises quality but an array of products that keep growing and waiting to offer you so much more.”

The TVC features a flow between an alluring segment of the fashion world behind the stage with dazzling lights and oozing confidence in the colour and charisma of a household. 

It depicts how fashion and beauty is a part of every little corner and every beating heart stating how fashion and beauty lives at the core of every activity.

The film ends with Manish saying ‘Backstage to Backstreets’ encapsulating the messaging and identity of the brand fulfilling his role as the beacon of harmonic conversations, thus representing a manifestation of the core campaign message.