NOFILTR.Group’s leading influencer Aashna Hegde became the first Indian influencer to grace as an official showstopper at the New York Fashion Week walking the ramp to celebrate Indian couturier Archana Kochhar. Aashna Hegde was also spotted as the showstopper for the renowned designer at New York Fashion Week on 11th September.
Hitarth Dadia, Partner & Chief Marketing Officer at NOFILTR.Group said, “This is a moment of pride for the NOFILTR family as well as the country. Aashna has followers throughout the globe, and her International Fashion Week debut is a testament to NOFILTR’s belief in giving wings to promising talent and backing them to the hilt. The industry is evolving and the brands, as well as designers, are now seeing immense value in investing in influencers. It’s a new step for the industry and the company and we hope to continue scaling the heights.”
Speaking about the same, Mihir Surana, Partner & Chief Talent Officer at NOFILTR. Group said, “This is a great opportunity for our influencers to make their mark on the global level. Aashna is one of the finest content creators in the industry and we are thrilled to be a part of the new revolution that has taken place. We look forward to many more opportunities such as this one and to raise the bar further.”
The New York Fashion Week showcase was hosted on the 11th of September 2022 at the Hall Of Mirrors.