Chingari garnered a tremendous response from its creators community under the hashtag #KanganaKaLockupp and received around 45000+ video entries as a result of the promotion campaign. Creators created a number of entertaining and engaging videos based on the dialogues said by Kangana during the reality show.
India’s leading short video app Chingari powered by $GARI, recently executed a 2 month long campaign to promote ALTBalaji’s most popular show LockUpp as its Digital Partner. During the campaign Chingari garnered a tremendous response from its creators community under the hashtag #KanganaKaLockupp and received around 45000+ video entries as a result of the promotion campaign. Creators created a number of entertaining and engaging videos based on the dialogues said by Kangana during the reality show.
Other than the hashtag campaign, Chingari also gained a great viewership on the interviews that it conducted with the LockUp contestants that were evicted from the show in the last 2 months. The interview segment‘LockUpp ke Baad, Chingari ke Sath’ received an overwhelming response from the fans and followers of the participants who revealed the show’s deepest and darkest secrets after they were evicted from it.
Contestants like Siddharth Sharma, Sara Khan, Mandana Karimi, Ali Merchant, and the winner of the show Munawar Faruqui were interviewed exclusively by team Chingari for the ‘LockUpp ke Baad, Chingari ke Sath’ segment.
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