Azafran, a leading organic beauty and skincare brand co-founded by sisters Mansi and Aditi  Vyas based in Ahmedabad are creating quite a buzz in the beauty industry. We caught up with Mansi Vyas, co- founder, Azafran to know more about the brand and why Azafran is unique.

 Why a skincare brand? Tell us a bit more about the journey.
Azafran was created to fill the huge gap in the market for effective and organic products which are affordable and locally manufactured.  We are proud to state that we were the first brand to introduce organic ECOCERT certified products in the market which are of premium quality yet affordable for everyone. We believe in bringing forth products that are organic and have umpteen quality yet are pocket-friendly which helps one make a sustainable change in your lifestyle.

What are the challenges faced?
India is brimming with a number of brands which  boast about their organic ingredients and sustainable methods, some even without valid certifications. Our biggest challenge was educating the consumers about the quality and authenticity of our products. While other brands are busy tooting their horns and smothering the media; we decided to better our products by improving our quality of ingredients and creating quality products. It was difficult to compete with such brands and draw the attention of our consumers and educate them about our products.

How does Azafran stand out in comparison to other skin care brands?
Azafran stands out in terms of quality with a capital Q. All our products are free from harsh chemicals like parabens, phthalates etc. Our ingredients are 100% traceable i.e. we produce most of our ingredients in our farms which are ECOCERT certified. Whatever we grow on our farms is 100% organic. We use sustainable methods like drip irrigation, hydroponic methods to grow our ingredients. We believe in providing our consumers with organic products which are of great quality and affordable too.

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